Words built to work. Brand voice, campaign copy, and content strategy for clients who know the difference between language that fills space and language that moves people.
I'm a Charleston-based copywriter and brand strategist with experience building voice from the ground up — from naming and positioning to the line of copy that makes someone stop scrolling.
My work at Kennedy Gray contributed to a brand identity that earned the Garden & Gun Made in the South Award. Beyond print and campaign work, I've developed and executed social strategy that consistently hit 15–20% engagement rates across client accounts.
I write for brands that take their story seriously — and for people who've learned the hard way that a clever tagline without strategic grounding doesn't last long.
Brand voice, campaign copy, and social content for Kennedy Gray — a heritage American leisurewear brand whose Graymont Collection contributed to a Garden & Gun Made in the South Award.
Social strategy and copywriting for Sounds of Blackfox — grew following from 300 to 950+ with sustained 15–20% engagement. A voice built around liturgical energy and genuine fan relationship.
Three years of social management for The Inhibitors — grew from 50 to 1,250+ followers. Deliberately unhinged voice, matched to the band's identity. Highest single post: 1,198 likes.
Paid search ad copy written at Levelwing / Mindgruve for regional and national clients. Headlines and descriptions tuned to each client brief — utility, deal-focused, and destination tourism.
Available for copywriting, brand voice, and content strategy engagements — local to Charleston, SC, and open to remote work. Response within 24 hours.